When people engage with our content, their activity is usually shared with their connections, which increases our page’s reach. Mixing more engaging content around entertainment and sports into our social strategy will significantly improve the reach of both your posts and our business which will drive traffic to your brand. On Facebook through theInsights taband underthe Reach optionwe monitor our post reach, which is basically the number of people who saw your post. Our total reachis the number of people who saw any activity from our page as a result of follower interactions, ads, mentions, check-ins, and so on. On Twitter, we monitor the number of impressions for each tweet. As people interact with our tweets the number of impressions will rise as a result of expanded reach.