This direct response metric helps us determine whether our audience is interestedin what we are currently publishing and should inform the type of content we share in the future. If our only engagement is not impactful on certain topics, we cut that content from your editorial calendar or send those articles through another channel to a different audience segment that might be more receptive. Facebook provides more in-depth measurements with its updated reaction system, which lets us know whether our fans like, love, dislike, or are upset by something we shared. The data in the engagement measures the total reactions for a post. Twitter has a similar approach and displays all of our tweets for a selected timeframe. We review data which shows the daily number of likes that our tweets are receiving, as well as our average likes per day.