Clicks help us understand how our followers engage with us, why they’re engaging, and what’s making them click on different links. Facebook has a fairly extensive click-tracking system. The number of post clicks for each individual post signifies what content our fans found most interesting or enticing. In addition, we use Actions on Page to see click counts for various elements (phone, directions, website, call to action, etc.). It also shows clicks based on user demographics. We also use the above method for tracking retweets on Twitter to view individual link clicks in posts.