Video isn’t just an important part of the online experience; increasingly, video is the internet. Social video has exploded in the past year and we see no reason that it won’t continue to grow exponentially. According to a report by Cisco, by 2019:
- Video will account for 80 percent of global internet traffic
- Nearly a million minutes of video will be shared every second
- It would take an individual 5 million years to watch the all the video that will be shared each month
No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level. The financial investments involved in executing a brand integration strategy maybe huge as many influencers and strategists may be involved in the production process. But this investment may do wonders for the brand.
Brands are entering into a new era where digital innovation is the new trend. They are moving to where the millennials are. Brand Integration is nothing but form of authentic storytelling which is crafted according to the trend and needs and wants of the consumer and the brand. To make it more precise, branded entertainment converge the needs and wants of both the consumer (who want more entertainment), and brands (which want more exposure and brand engagement). This along with increase in video content engagement during the past years have made it easy to conclude about the success of this marketing strategy in the coming years. Many marketeers will be seen investing in brand integration practices and users can expect amazing content from them.